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Beyoncé Launches Activewear Line, Ivy Park, And Now We All Want To Actually Workout

I wasn’t ready.

Beyoncé, aka ruler of the free world, aka master of my fate/captain of my soul, aka perfection in the living flesh, just dropped her own athletic clothing line, Ivy Park. The collection is a homage to Parkwood, the local park Bey spent much of her youth running around. In the captivating, inspiring launch commercial, she reveals that, “the park became a state of mind, the park became my strength, the park is what made me who I am.” Basically, something our future kids won’t be able to relate to since they’re eyes will be glued to Angry Birds version 4.0 or whatever the latest tech/app gadget will be at the time. But that’s besides the point. READ MORE